The January LondonEdge was once again an edgy, buzzing and energetic affair. Catering to a group of the most creative and exciting ‘niches’ in fashion and accessories, LondonEdge is the trade show for those looking for a broad range of distinctive fashion styles, combined with a no holds barred attitude.
An incredible array of brands showcased their collections; a parade of dramatic footwear, elaborate corsets, extravagant jewellery, fancy dress, hosiery, bondage accessories and more.
Visitors, buyers and exhibitors travelled from 5 of the 6 continents to this one of a kind show, with an overall 36 countries represented at the event. As well as top attendance figures from Germany, France, Italy and Belgium, the January 2013 show additionally saw the highest Japanese attendance for some time. This season’s new dates also proved popular, with 73% of attendees pre registering and an even spread of attendance across Friday, Saturday and Sunday.
With such a comprehensive range of brands available, there is something for everyone. Visitors were drawn to Pamela Mann’s statement hosiery and Loungefly’s edgy and feminine bags, available in an assortment of patterns from leopard print to skulls. Collectif’s vintage inspired dresses and Vanity Projects quirky 1950s retro collection appealed to the rockabilly consumer whilst Prong Jewellery’s heavily studded necklaces and cuffs proved popular with rock and goth lovers.
Accessories and footwear brands dominated the show floor with incredible platform boots and glitter shoes from Pleaser USA, rockabilly jewellery from Bubblegum Vegas and sophisticated head pieces from Slightly Scarlet.
As well as serving up a wide variety of punk, retro and rock labels, LondonEdge consistently provides an eclectic mix of live performance and visual arts entertainment. Britain’s Got Talent semi-finalist Billy George wowed the crowd with his Cyr Wheel skills, manoeuvring the steel wheel around the stage with effortless grace. Stephen Williams hand balance and strap routine had people on the edge of their seats with an upbeat and dynamic performance, whilst Yvette Du Sol performed a moving silk aerial dance displaying extreme flexibility and strength.
Drawing a huge crowd on Friday and Sunday, Carrie Ann O’Dell’s burlesque performance oozed sexuality and sophistication. Sitting nicely with the 1930s and 40s style exhibitors, this burlesque show was extremely evocative of the genre’s golden age.
After three busy and exciting days on the stalls, LondonEdge was wrapped up on Sunday with the announcement of the UGLY Models & LondonEdge modelling competition. With a unique outlook, the UGLY philosophy is simple, ‘any beauty can be airbrushed but we want our look to have true character’. Priding themselves in hand picking all models and ensuring they have a look for every market, the agency were on the prowl for a lucky winner to snatch up a 12 month contract and stylised photo shoot. With a variety of standout styles and beauty at the show, competition was rife but 13 semi finalists were finally shortlisted and after strutting their stuff on the stage, rockabilly beauty Georgine Horne took the crown with Stephanie and Malikah taking 2nd and 3rd respectively.
With over a decade under its belt, LondonEdge is one of the longest standing and consistent fashion trade shows in the UK and it continues to offer an exciting and ever-evolving platform for its UK, European and worldwide exhibitors.
Constantly developing to meet the needs of its exhibitors, the next show will fall on its traditional dates – Sunday 1st – Tuesday 3rd September 2013. For details, go to… www.londonedge.com